Ch. 3 - Ethics & Social Responsibility

Throughout the world, we often hear about how many companies from the United States outsource their products or service because of cheaper wages and higher profit. Now in the business sense that is phenomenal, but we must be realists and realize that we are actually doing more harm than good by incorporating these very cheap wages.

Country of Origin of Clothing I wore Today.

My H&M Jeans were made in Bangladesh

My  TopMan Shirt was made in Mauritius

 My Nike Shoes were made in Vietnam

Ch. 2 - Strategic Planning for Competitive Advantage

From Left: Steve Breaston (ARI) Calvin Johnson (DET) Chris Johnson (TEN) DeSean Jackson (PHI) Troy Polamalu (PIT)

 Nike has about their strategic marketing planning with marketing plan. It is a guidebook that relates to marketing objectives to stay focuses in the constant changing world.  The basic elements of a Marketing Plan are:


1. Business Mission Statement
2. Objectives
3. SWOT Analysis
4. Market Strategy
    a. Target Market Strategy
    b. Marketing Mix
        i. product
        ii. distribution
        iii. promotion
        iv. price
5. Implementation Control


A good business mission statement is specific to what its goods/services are but must also target the markets they are trying to serve. Marketing Myopia often occurs when a mission statement defines a business in terms of goods and services rather than in terms of the benefits customers seek.
Objectives are vital because they are point out what and when the companies are set to accomplish. Nike has short term objectives where they state what they want to be done in the current fiscal year. They have Long term objectives as well in five year spans. Objectives are also important to lower level employees because it gives them a deadline, something to strive for.
SWOT stands for (S)trength and (W)eaknesses internally and (O)pportunities and (T)hreats externally. Nike targets what strengths and weaknesses internally such as Communication, Leadership, Market Share, Employee Capabilities. They want to keep growing as a team to keep their success rate up!

NFL Season Kickoff!

Anticipation has gone through the roof for the 2010 NFL season and we can now all relax on our couches and watch our favorites players and teams compete in the most popular game in America.

Along with following Nike Football, I will be updating you with information and news from around the league. I am very excited for a jammed pack year for the best year of football yet. Peace Out!

Ch. 1 - Overview of Marketing (Brief company history and mission statement)

Before there was the worldwide recognizable swoosh logo for Nike, there was a company called Blue Ribbon Sports, which was founded by Philip Knight and Bill Bowerman. They created this store to provide athletes with better equipment and shoes. In 1971 they introduced the Greek Goddess of Victory, Nike. It took them 8 years to officially go public and the success began to boom.


Their goal is to carry on their legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for their shareholders.