Before there was the worldwide recognizable swoosh logo for Nike, there was a company called Blue Ribbon Sports, which was founded by Philip Knight and Bill Bowerman. They created this store to provide athletes with better equipment and shoes. In 1971 they introduced the Greek Goddess of Victory, Nike. It took them 8 years to officially go public and the success began to boom.
Their goal is to carry on their legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for their shareholders.
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