Ch. 5 - Developing a Global Vision

Global Business has been steadily increasing over the years. In fact over the past two decades, world trade has climbed from $200 Billion a year to over 7 Trillion. This is all because  of changing political structures allowing businesses to have less legal restrictions and that leads to more global trading. Examples would be the North America Free Trade Agreement and the European Union.

Nike is very into its global marketing and selling globally. Internationally, you can find the swoosh symbol anywhere. This is because of their incredible job marketing to different people and environments. A lot of people tend to do a joint venture with Nike because of how recognizable the brand. So that cuts out all of the hard work for Nike because they generally don't have to alter the product or the promotion for the global marketplace. They mainly receive most of their global sales from their futbol (soccer) department because of the popularity of the sport. They sponsor almost every impact player of every country to draw the nations interest in their product. Nike's sales of soccer is current about 1 billion a year, 25 percent of the market. Now that is getting the job done!