12.15.2010

Example why it is IMPORTANT to TRADEMARK

BREAKING NEWS FROM IMPERIAL VALLEY NEWS...
(this is really good timing for my last blog post about trademarks and branding! muah ha ha)


The U.S. Immigration and Customs Enforcement seized "16,171 pieces of counterfeit merchandise, 3 DVD burners, and a 2006 Nissan Titan truck worth a total of $256,171. Additionally, 4,572 pieces of counterfeit merchandise worth $59,000 were abandoned during the operation and turned over to on-site trademark representatives."


Counterfeit trademarks included Ray Ban, Polo, and NIKE! This was at a Flee Market in New Orleans. I'm assuming that more flee markets around the nation will start to be investigated because fakes cost businesses like Nike "billions of dollars" 
LINK : http://imperialvalleynews.com/index.php?option=com_content&task=view&id=8898&Itemid=2


I Googled "fake nike" and these funny pictures popped up.


















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